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EP 127: The Future of Podcast Marketing Guest: Sarah Thomas, Content Marketing Director at Buffer Summary: Sarah breaks down why the traditional "post everywhere, hope it works" approach is dead, and what savvy podcasters are doing instead. The conversation covers AI automation, audience psychology, and the three biggest mistakes podcasters make in their first year. Key Takeaways: • The 80/20 rule of podcast marketing — where to focus effort for maximum return • Why "just post more" is the worst advice in 2026 • The three tools Sarah can't live without (and one she canceled last month) • How to turn one episode into 30 days of content (and not burn out) • What the data actually shows about posting frequency Timestamps: 0:00 Intro and guest background 2:45 The "post everywhere" trap 7:12 Sarah's content framework 14:30 Tool stack and automation 22:18 Biggest mistakes Sarah sees 30:05 The future of creator economy 38:40 Lightning round Links & Resources Mentioned: • Buffer's 2026 State of Creator Economy Report • "Show Your Work" by Austin Kleon • ContentSurge (sponsored) — podcast marketing automation Follow Sarah: twitter.com/sarah_ctx | sarahthomas.com
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